In the dynamic landscape of the SME, continuous upskilling and adaptation are not just advantages—they are necessities.
Our expert led webinars are interactive experiences designed to foster growth, innovation, and resilience. You’ll engage with leading minds in business strategy, technology, and leadership, gaining insights you can use in your business operations, regardless of your industry or market.
Our trainers include TV and radio presenters, PR professionals, content creators, journalists, academics, marketeers, and leadership and empowerment coaches. These trainers are based in Ireland, USA, Colombia, Canada and New Zealand.
Workshop Date:
January 23rd
AI Tools for Content Creation
Content creators can now benefit from a large range of AI tools to enhance and streamline their tasks. The large range of tools and confusion about their use is stopping users from gaining the benefits from them. Our workshop will take you through the latest tools available and show you how to integrate them into your workflow for maximum efficiency and productivity.
Join our trainer, April McManus Quigley, on January 23rd and start 2025 with a new set of content creations skills.
In this training Workshop, we will cover:
- Introduction to AI content creation
- Key AI Tools for Specific Content Needs
- Hands-on activity
- Integrating AI into your workflow
- Future Trends
Who: This training will benefit those responsible for content creation as part of their role.
Duration: 3 hours
Date: 23rd January 2025
Time: 10am to 1pm
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
April McManus is an experienced social media strategist, content creator, and training provider, with a robust professional background in the industry spanning many years. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies. April is an advocate for the use of AI in streamlining the content creation to allow more time and resources for creative practise.
Workshop Date:
13th February 2025
2pm to 5pm
Navigating the Future: Female leadership in a changing and challenging world
2025 brings a new set of challenges for women in leadership roles. They will need to lead and guide teams in a fast changing work and cultural landscape while ensuring that organisational and business goals are being met.
Martina Doherty will lead this workshop and guide participants through the challenges, empowering women leaders to meet the future with confidence and resilience.
- Empowering female leaders to be impactful drivers of change
Leading with authenticity, confidence and influence in a world of AI and automation
- Building inclusive and resilient teams
Who: This training will benefit those in leadership roles with responsibility for managing and mentoring teams.
Date: 13th Feburary 2025
Time: 2pm – 5pm
Duration: 3 hours
Online Live Training Session
Fee: €149
*Discounted Fee: €99
* Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Two Workshop Package
€245 for 2 when part 1 and 2 are booked together
*Discounted Fee: €195
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
With 20+ years in PR and Communications in blue-chip companies, start-ups and scale-ups, Martina Doherty has extensive experience in supporting C-suite and leadership teams in the finance, tech and professional services sectors. She believes in cultivating work cultures of happy, healthy high-performers and as a business psychologist, leadership coach has trained business leaders across all sectors
Workshop Date:
12th March 2025
2pm to 5pm
Media Interview Skills
Media interviews provide an invaluable opportunity to raise awareness about your organization’s mission and impact. Our media interview skills training course prepares your team to face journalists with confidence, delivering key messages, and handling challenging questions. Through practical exercises and simulated interviews, participants will enhance their interview techniques, learn to stay on message, and effectively communicate your organization’s mission to the media and the public.
Course Topics
- The rule of 3
- Use of Language (verbal and body)
- Managing Questions
- Controlling the Narrative
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Who:
This training will benefit those responsible for representing their organisation or for business owners wishing to promote their products or services through media opportunities.
Date: 12th March 2025
Time: 2pm – 5pm
Duration: 3 hours
Online Live Training Session
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
Workshop Date:
16th April 2pm to 5pm
Political Advocacy
Every organisation finds itself, at some point, needing to influence national, regional or European policy for the greater good. To do that, they need to lobby. Ethical lobbying is an important part of the democratic process. By simply speaking to your local TD about an issue, you are lobbying.
Welcome to our training workshop on Political Advocacy. This workshop is designed to equip you with the essential tools, strategies, and knowledge to effectively influence public policy and legislative processes within a democratic framework.
Topics Covered
- Introduction to Political Advocacy
- Understand the Political Environment
- Identify your Issue and offer the Solution
- Advocacy Strategies and Tactics
- Legal and Ethical Considerations
- Campaign Planning and Management
- Communication Skills for Advocacy
- Building Relationships with Policymakers
- Challenges in Political Advocacy
- Engaging Volunteers and Community Members
Performance
Who: This course will will benefit those working within the NGO and charity sector and those whose organisations require political advocacy.
Location: Online (Zoom)
Date: 16 April 2025
Time: 2:00pm to 5:00pm
Duration: 3 Hour Workshop
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Derek Mooney has over 30-years-experience in the public affairs sectors in Ireland, Northern Ireland and the EU. Derek served as a senior Irish government adviser for several years, including working on a number of national election campaigns. He has since worked as a public affairs consultant, advising a range of representative groups and major multi-nationals. Derek has devised and delivered effective public policy campaigns that resulted in significant changes to Irish and EU legislation.
For full details of this workshop course, view or download the brochure Here.
Workshop Date:
15 May 2025
Public Speaking
Mastering the art of public speaking is essential for conveying your organization’s message with impact and influence. Our comprehensive public speaking training course will empower your staff and volunteers to deliver compelling presentations, engage diverse audiences, and confidently represent your organization at events, conferences, and fundraising activities. Through interactive sessions and personalized feedback, participants will develop their speaking skills and unlock their full potential as effective communicators.
Topics Covered
- Public Speaking – Why it Matters
- Fear of Public Speaking
- Speaking and presenting styles
- Delivering your speech
- Finding your own voice
- Creating your speech
- Preparation for Public Speaking
Who: This course will will benefit those who find themselves in a front facing role in their organisation. It will be of great benefit to anyone who presents within a team or those who simply wish to improve their general presentation and delivery skills.
Location: Online (Zoom)
Date: 15 May 2025
Time: 2:00pm to 5:00pm
Duration: 3 Hour Workshop
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
Colette Newport, English and Linguistics graduate of UCD and Trinity College Business School, Dublin, is a professional trainer with extensive experience in the communications and marketing space. In this course, she focuses on the use of language and speech writing in public speaking, assisting participants to polish and refine their message for maximum impact.
Workshop Date:
To be Confirmed
Social Media Strategy
Whether you are working within an organisation, an SME or are an entrepreneur, social media marketing is the lifeline of your business. Connecting with your audience through social media engagement brings your business and your product or service directly to your customer. It is not enough to simply be on social media, you need a clearly defined strategy to ensure engagement and impact. Our social media strategy workshop will equip you with the skills to ensure tangible results. You will leave with a clear plan of action that can be implemented in your business to maximise the benefits of social media.
In this training Workshop, we will cover:
- Identifying and targeting your audience
- Which platform is right for you
- Platform and content strategy
- The benefits of influencer marketing and how to use it
- Paid advertising vs organic growth
We will guide you through:
- Implementation & Execution
- Monitoring & Evaluation
- Adjustment & Optimising
- Learning & Growth
Duration: 3 hour workshop
Dates: 25th September 2024
Time: 2pm – 5pm
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
April McManus is an experienced social media strategist, content creator, and training provider, with a robust professional background in the industry spanning over 6 years. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies.
For full details of this workshop course, view or download brochure Here.
Workshop Date:
To be confirmed
Crisis Communication Strategy
Communications skills are never more important than when an organisation faces a crisis situation, an inevitability in any organisation. Whether major or minor, a mishandled crisis can cause lasting damage to an organisation’s reputation and credibility. The ability to manage and control crisis communication is a key skill for PR professionals. Our workshop will deliver these keys skills and equip those responsible for managing a crisis with the expertise to guide their organisation through and out of difficult times.
In this workshop we will cover:
- Understanding communications
- Crisis preparation
- Crisis response
- Post crisis evaluation
Who: This workshop will benefit any team member who is responsible for managing an organisations reputation and credibility through a crisis. Those charged with managing the flow of information within the organisation and externally to media/social media will also find this training invaluable.
Duration: 3 hour workshop
Dates: 4th December 2024
Time: 2pm to 5pm
Fee: €149
*Discounted Fee: €99
*Discount available to recipients of our Ezine. Discount is not available on invoiced fees, only with registration and payment)
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
For full details of this workshop course, view or download our brochure Here.
Testimonials
