Live Online Training Workshops
In the dynamic landscape of the SME, continuous upskilling and adaptation are not just advantages—they are necessities. Recognizing this, we are offering a live webinar series, created to empower business owners with the knowledge, strategies, and tools essential for thriving in today’s competitive environment.
Our expert led webinars are more than just lectures; they are interactive experiences designed to foster growth, innovation, and resilience. By participating, you’ll engage with leading minds in business strategy, technology, and leadership, gaining insights that are immediately applicable to your business operations, regardless of your industry or market.
The PR Academy is built on years of professional and academic experience in the Communications industry. Our courses reflect industry change and trends and are delivered from the perspective of a PR professional.
Our founder, Ellen Gunning, has been working in the PR industry for the past 25 years and is author of the core text “Public Relations: A Practical Approach” (Macmillan Higher Education UK, 3rd Edition, October 2018), which is studied by third level students internationally.
She has drawn together a team of worldwide, world-class professionals who tutor our courses and bring real-world experience to our training.
Our trainers include TV and radio presenters, PR professionals, content creators, journalists, academics, marketeers, and leadership and empowerment coaches. These trainers are based in Ireland, USA, Colombia, Canada and New Zealand. We also work with partner colleges in Greece, Nigeria and the Middle Ea
Course Offerings
Start Date: 18th April 2024
Leveraging AI for Workflow Efficiency: A Gamechanger for Small Businesses.
Artificial Intelligence (AI) is transforming the way businesses operate, offering unprecedented opportunities for efficiency and growth. Our 2-hour live online webinar will demystify AI for small business owners. Discover practical ways to integrate AI tools into your workflows to automate tasks, streamline processes, and enhance decision making. Whether you’re new to AI or looking to expand its use in your business, this training will provide you with the knowledge and tools to leverage AI effectively.
Who: This training will benefit SME teams, individual business owners and entrepreneurs who need to minimise time spent on routine jobs and allow more for creative and strategic tasks.
Duration: 2 hours
Date: 18th April 2024
Time:
Fee: €300
April McManus is an experienced social media strategist, content creator, and AI enthusiast, with a robust professional background in the industry spanning over 6 years. April is an expert at incorporating AI tools into workflows and maximising their potential. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies and sees AI as an invaluable resource.
Start Date: 27th March
Leadership Skills for Women
There are many talented women driving the day to day running of businesses and organisations. This is challenging work that demands a lot from those involved and can take its toll on women in leadership or guidance positions. This training has been developed specifically for women, to equip them with the tools and skills required to meet the various challenges that they face. This interactive workshop that will enable you to tease out your pain points and develop skills and strategies to address them. We will cover defining and establishing your place in an organisation. Identifying and leveraging your strengths while building resilience to face adversity and bounce back stronger.
Who: This course will benefit women working in leadership roles, those aspiring to contribute at C-Suite level, or women running their own business
Date: March 27th. 2024
Duration: 2 hours
Time: 2:30 to 4:30pm
Fee: €300
Mary Curran works with the Centre for Professional & Personal Development. She has trained and coached Executives and Professionals on Communication Skills, NLP, Presentation Skills, Coaching, stress management, work/life balance, and Career Transition. A qualified coach and coach counsellor, Mary’s years of experience, knowledge and insights bring real value to her training.
Start Date: 29th May, 2024
Social Media Strategy
In the digital age, connecting with your audience is more vital than ever, and social media sits at the heart of this connection. However, to truly captivate and engage your audience, a strategic approach is essential.
Understand your audience, craft content that resonates, and create a measurable impact across all your platforms. Join us to maximise your social media marketing and communication skills and transform your online presence into a powerful tool for success. Let’s turn your social media efforts into tangible results. Sign up now and start making a real difference!
- Platform and content Strategy
- Influencer Marketing
- Paid Advertising
We will guide you through:
- Implementation & Execution
- Monitoring & Evaluation
- Adjustment & Optimising
- Learning & Growth
Our workshop is designed for those who wish to expand the reach and the engagement level of their social media.
Who: This course benefits those who already have a social media presence and want to develop more effective strategies to grow their audience and audience engagement.
Duration: 2 hour workshop
Dates: 29th May 2024
Time: 2:30 – 4:30pm
Fee: €300
April McManus is an experienced social media strategist, content creator, and training provider, with a robust professional background in the industry spanning over 6 years. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies.
Start Date: 16th May 2024
Crisis Communication Strategy
Who:
This workshop will benefit any team member who is responsible for managing an organisations reputation and credibility through a crisis. Those charged with managing the flow of information within the organisation and externally to media/social media will also find this training invaluable.
Duration: 1 X 2 hour workshop
Dates: 16th May 2024
Time:
Fee: €300
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
Start Dates:
Saturday 18 May 2024
Radio Presenter Training Workshop (In-Studio)
Presenter/Podcaster Course.
The focus of this course is firmly on learning the skills that a Radio Presenter/podcaster needs. This is an in-studio course, taking place in a professional Dublin radio station.
What will you be studying?
- How a Radio station works
- Essentials of Podcasting
- How to create a vox-pop
- How to read the news
- How to research your guest
- How to conduct an interview
- How to structure open questions
Course Fees: €295
You will graduate with:
A Demo Disc and a Certificate. The Demo Disc is your calling card for radio stations; it showcases your abilities to future employers. A well-written CV/resume is important for most careers, but a Demo Disc is vital to have for radio and podcasting – it’s all about how you sound
Who:
This training workshop will be of benefit to those who wish to break into the radio industry or who are planning to create a podcast of their own or as a marketing tool for a business.
Dates: The training will run on a Saturday. The following dates are available
March 23 2024
May 18 2024
Time: 9:30am to 4:00m
Locations: Dublin City FM Studio.
Kreston House
Arran Court
Annan Street West
D07 K271
Fee: €295
“I have created and broadcast my own radio show for 13 years, and was a long-time chairperson of Dublin City FM. I know what it takes to break into this industry”
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
Testimonials
