Live Online Training Workshops

In the dynamic landscape of the SME, continuous upskilling and adaptation are not just advantages—they are necessities. Recognizing this, we are offering a live webinar series, created to empower  business owners with the knowledge, strategies, and tools essential for thriving in today’s competitive environment.

 

Our expert led webinars are more than just lectures; they are interactive experiences designed to foster growth, innovation, and resilience. By participating, you’ll engage with leading minds in business strategy, technology, and leadership, gaining insights that are immediately applicable to your business operations, regardless of your industry or market.

The PR Academy is built on years of professional and academic experience in the Communications industry. Our courses reflect industry change and trends and are delivered from the perspective of a PR professional.

Our founder, Ellen Gunning, has been working in the PR industry for the past 25 years and is author of the core text “Public Relations: A Practical Approach” (Macmillan Higher Education UK, 3rd Edition, October 2018), which is studied by third level students internationally.

She has drawn together a team of worldwide, world-class professionals who tutor our courses and bring real-world experience to our training.

Our trainers include TV and radio presenters, PR professionals, content creators, journalists, academics, marketeers, and leadership and empowerment coaches. These trainers are based in Ireland, USA, Colombia, Canada and New Zealand. We also work with partner colleges in Greece, Nigeria and the Middle Ea

Course Offerings

Start Date: 18th April 2024

Leveraging AI for Workflow Efficiency: A Gamechanger for Small Businesses.

Course Description

Artificial Intelligence (AI) is transforming the way businesses operate, offering unprecedented opportunities for efficiency and growth. Our 2-hour live online webinar will demystify AI for small business owners. Discover practical ways to integrate AI tools into your workflows to automate tasks, streamline processes, and enhance decision making. Whether you’re new to AI or looking to expand its use in your business, this training will provide you with the knowledge and tools to leverage AI effectively.

Course Information

Who: This training will benefit SME teams, individual business owners and entrepreneurs who need to minimise time spent on routine jobs and allow more for creative and strategic tasks.

Duration: 2 hours

Date: 18th April 2024 

Time

Fee: €300 

All training is delivered by live webinar (Zoom)
Trainer

April McManus is an experienced social media strategist, content creator, and AI enthusiast,  with a robust professional background in the industry spanning over 6 years. April is an expert at incorporating AI tools into workflows and maximising their potential. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies and sees AI as an invaluable resource.

Start Date: 27th March

Leadership Skills for Women

Course Description

There are many talented women driving the day to day running of businesses  and organisations. This is challenging work that demands a lot from those involved and can take its toll on women in leadership or guidance positions. This training has been developed specifically for women, to equip them with the tools and skills required to meet the various challenges that they face. This interactive workshop that will enable you to tease out your pain points and develop skills and strategies to address them. We will cover defining and establishing your place in an organisation. Identifying and leveraging your strengths while building resilience to face adversity and bounce back stronger.

 
Course Information

Who: This course will benefit women working in leadership roles, those aspiring to contribute at C-Suite level, or women running their own business

Date: March 27th. 2024

Duration: 2 hours

Time: 2:30 to 4:30pm

 Fee: €300

All training is delivered by live webinar (Zoom)
Trainer

Mary Curran works with the Centre for Professional & Personal Development. She has trained and coached Executives and Professionals on Communication Skills, NLP, Presentation Skills, Coaching, stress management, work/life balance, and Career Transition. A qualified coach and coach counsellor, Mary’s years of experience, knowledge and insights bring real value to her training.

LinkedIn: https://www.linkedin.com/in/mary-curran-885b7011/

Start Date: 29th May, 2024 

Social Media Strategy

Course Description

In the digital age, connecting with your audience is more vital than ever, and social media sits at the heart of this connection. However, to truly captivate and engage your audience, a strategic approach is essential. Our workshop is designed for those who wish to expand the reach and the  engagement level of their social media.Understand your audience, craft content that resonates, and create a measurable impact across all your platforms. Join us to maximise your social media marketing and communication skills and transform your online presence into a powerful tool for success. Let’s turn your social media efforts into tangible results. Sign up now and start making a real difference!”

Areas covered include: 
Establishing your social media objectives
Targeting your audience
Understanding the different platforms
Knowing what content really engages users
Measuring results
Course Information

Who: This course benefits those who already have a social media presence and want to develop more effective strategies to grow their audience and audience engagement.

Duration: 2 hour workshop

Dates: 29th May 2024

Time: 2:30 – 4:30pm

Fee: €300

All training is delivered by live webinar (Zoom)
Trainer

April McManus is an experienced social media strategist, content creator, and training provider, with a robust professional background in the industry spanning over 6 years. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies.

Start Date: 16th May 2024

Crisis Communication Strategy

Course Description
Every organisation will experience a crisis at some point. Preparation is the key to managing and mitigating the effects. This workshop will take participants through the key areas that need to be prepared to deal with any type of crisis that may arise. It will provide the knowledge and skills necessary to effectively manage communications during times of crisis.
Course Information

Who:

This workshop will benefit any team member who is responsible for managing an organisations reputation and credibility through a crisis. Those charged with managing the flow of information within the organisation and externally to media/social media will also find this training invaluable.

Duration: 1  X 2 hour workshop

Dates: 16th May 2024

Time

Fee: €300

All training is delivered by live webinar (Zoom)
Trainer

Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).

Start Dates:

 Saturday March 23 2024

 

Radio Presenter Training Workshop (In-Studio)

Course Description

Presenter/Podcaster Course. 

The focus of this course is firmly on learning the skills that a Radio Presenter/podcaster needs. This is an in-studio course, taking place in a professional Dublin radio station.

What will you be studying?

  1. How a Radio station works
  2. Essentials of Podcasting
  3. How to create a vox-pop
  4. How to read the news
  5. How to research your guest
  6. How to conduct an interview
  7. How to structure open questions

Course Fees: €295

You will graduate with:

A Demo Disc and a Certificate. The Demo Disc is your calling card for radio stations; it showcases your abilities to future employers. A well-written CV/resume is important for most careers, but a Demo Disc is vital to have for radio and podcasting – it’s all about how you sound

Course Information

Who:

This training workshop will be of benefit to those who wish to break into the radio industry or who are planning to create a podcast of their own or as a marketing tool for a business. 

Dates: The training will run on a Saturday. The following dates are available

March 23 2024

May 18 2024

Time: 9:30am to 4:00m

Locations: Dublin City FM Studio. 

Kreston House

Arran Court

Annan Street West

D07 K271

Google Map Link

Fee: €295

 
Trainer

“I have created and broadcast my own radio show for 13 years, and was a long-time chairperson of Dublin City FM. I know what it takes to break into this industry”

 

Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).

Testimonials

Contact Us to Discuss your Training Needs

Contact us today to discuss any inquires you might have about the upcoming training sessions.

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