In the dynamic landscape of the SME, continuous upskilling and adaptation are not just advantages—they are necessities.
Our expert led webinars are more than just lectures; they are interactive experiences designed to foster growth, innovation, and resilience. You’ll engage with leading minds in business strategy, technology, and leadership, gaining insights you can use in your business operations, regardless of your industry or market.
Our trainers include TV and radio presenters, PR professionals, content creators, journalists, academics, marketeers, and leadership and empowerment coaches. These trainers are based in Ireland, USA, Colombia, Canada and New Zealand.
Start Date: To Be Determined
Building Your Brand
Understanding the importance of branding is crucial for SMEs and entrepreneurs looking to establish a strong market presence. Our training course covers the essential elements of brand identity, including both visual and verbal components, to create a cohesive and recognizable brand. Learn how to leverage social media to enhance your brand’s visibility and engage with your audience. Dive into SEO and SEM strategies to improve your online discoverability. Gain insights into PR, including media relations, events, and issues management, to handle negative feedback effectively and build positive public perception. Join us to master the art of branding and propel your business to new heights.
In this training Workshop, we will cover:
- Understanding the importance of branding for SMEs and entrepreneurs
- Covering essential elements of brand identity
- Visual components/Verbal components
- Creating a cohesive and recognizable brand
- Leveraging social media to enhance brand visibility
- Engaging with the audience
- SEO and SEM strategies
- Improving online discoverability
Who: This training will benefit SME teams, individual business owners and entrepreneurs who seek to build a strong and recognisable brand identity
Duration: 2 hours
Date: TBD
Time: TBD
Fee: €300
Mary Cassidy is a seasoned PR professional with over 20 years’ experience. Excelling in both agency-side and in-house roles, she has developed robust internal communication (IC) strategies across government, non-profit, corporate, and consumer sectors. Mary is passionate about IC and believes in the power of open communication between organizations and their most valuable assets: their staff and volunteers. Her objective is to help organizations cultivate a culture where trust and engagement are paramount.
Start Date: To Be Determined
Women in Leadership Part 1
Workshop 1: Building Strengths and Skills
There are many talented women driving the day to day running of businesses and organisations. This is challenging work that demands a lot from those involved and can take its toll on women in leadership or guidance positions. This training has been developed specifically for women, to equip them with the tools and skills required to meet the various challenges that they face. This interactive workshop will enable you to tease out your pain points and develop skills and strategies to address them. We will cover defining and establishing your place in an organisation. Identifying and leveraging your strengths while building resilience to face adversity and bounce back stronger.
Topics Covered
- Overview of the challenges faced by women in leadership roles
- Importance of leadership skills for women in business and organizations
- Defining and Establishing Your Place in an Organization
- Identifying and Leveraging Your Strengths
- Addressing Pain Points
- Enhancing Communication Skills
- Conflict and negotiation skills
- Mentorship and Support for and by Women
Who: This course will benefit women working in leadership roles, those aspiring to contribute at C-Suite level, or women running their own business
Date: TBD
Duration: 2 hours
Time: TBD
Fee: €300
Mary Curran works with the Centre for Professional & Personal Development. She has trained and coached Executives and Professionals on Communication Skills, NLP, Presentation Skills, Coaching, stress management, work/life balance, and Career Transition. A qualified coach and coach counsellor, Mary’s years of experience, knowledge and insights bring real value to her training.
Start Date: To Be Determined
Women in Leadership Part 2
Workshop 2: Leading Teams
Part 2 of the workshop focuses on the key leadership skills required to motivate and mentor your team. It follows on from part one of our workshop and is designed to equip you with the essential skills and knowledge to lead your team with confidence and competence that you acquired in part 1 of your training. Throughout this session, we will explore key aspects of team leadership, including motivating teams, mentoring and coaching, and resolving conflicts. You will learn proven techniques for motivating your team, setting clear goals, and building a positive team culture. We examine the skills of mentoring, providing constructive feedback, and supporting your team members’ professional growth. We will cover effective communication strategies and conflict resolution techniques to help you manage and lead your team through any challenges.
Topics Covered
- Understanding personality types, their strengths and weaknesses
- How to motivate teams
- Mentoring and Coaching
- Effective Communication
- Conflict Resolution
- Building and Developing Teams
- omen
Who: This course will benefit women working in leadership roles, those aspiring to contribute at C-Suite level, or women running their own business
Location: Online (Zoom)
Date: TBC
Duration: 2 Hour Workshop
Fee: €300 for 1 Workshop
€540 for 2 if part 1 and 2 are booked together
Mary Curran works with the Centre for Professional & Personal Development. She has trained and coached Executives and Professionals on Communication Skills, NLP, Presentation Skills, Coaching, stress management, work/life balance, and Career Transition. A qualified coach and coach counsellor, Mary’s years of experience, knowledge and insights bring real value to her training.
Topics Covered
- Understanding personality types, their strengths and weaknesses
- How to motivate teams
- Mentoring and Coaching
- Effective Communication
- Conflict Resolution
- Building and Developing Teams
- omen
Start Date: 3rd October 2024
Social Media Strategy
Whether you are working within an organisation, an SME or are an entrepreneur, social media marketing is the lifeline of your business. Connecting with your audience through social media engagement brings your business and your product or service directly to your customer. It is not enough to simply be on social media, you need a clearly defined strategy to ensure engagement and impact. Our social media strategy workshop will equip you with the skills to ensure tangible results. You will leave with a clear plan of action that can be implemented in your business to maximise the benefits of social media.
In this training Workshop, we will cover:
- Identifying and targeting your audience
- Which platform is right for you
- Platform and content strategy
- The benefits of influencer marketing and how to use it
- Paid advertising vs organic growth
We will guide you through:
- Implementation & Execution
- Monitoring & Evaluation
- Adjustment & Optimising
- Learning & Growth
Duration: 2 hour workshop
Dates: 3rd October 2024
Time: 10am – 12pm
Fee: €300
April McManus is an experienced social media strategist, content creator, and training provider, with a robust professional background in the industry spanning over 6 years. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies.
Start Date: 5th November 2024
Crisis Communication Strategy
Communications skills are never more important than when an organisation faces a crisis situation, an inevitability in any organisation. Whether major or minor, a mishandled crisis can cause lasting damage to an organisation’s reputation and credibility. The ability to manage and control crisis communication is a key skill for PR professionals. Our workshop will deliver these keys skills and equip those responsible for managing a crisis with the expertise to guide their organisation through and out of difficult times.
In this workshop we will cover:
- Understanding communications
- Crisis preparation
- Crisis response
- Post crisis evaluation
Who:
This workshop will benefit any team member who is responsible for managing an organisations reputation and credibility through a crisis. Those charged with managing the flow of information within the organisation and externally to media/social media will also find this training invaluable.
Duration: 1 X 2 hour workshop
Dates: 5th November 2024
Time: 10am – 12pm
Fee: €300
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
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