In the dynamic landscape of the SME, continuous upskilling and adaptation are not just advantages—they are necessities.
Our expert led webinars are interactive experiences designed to foster growth, innovation, and resilience. You’ll engage with leading minds in business strategy, technology, and leadership, gaining insights you can use in your business operations, regardless of your industry or market.
Our trainers include TV and radio presenters, PR professionals, content creators, journalists, academics, marketeers, and leadership and empowerment coaches. These trainers are based in Ireland, USA, Colombia, Canada and New Zealand.
Workshop Date:
9th October 2024
Building Your Brand
Understanding the importance of branding is crucial for SMEs and entrepreneurs looking to establish a strong market presence. This comprehensive Branding workshop is designed to equip participants with the essential skills and knowledge to build and manage strong brands. The workshop will cover brand strategy, exploring how to position your brand effectively and define its unique value proposition to align with business goals. Participants will learn to create a compelling brand identity, including designing logos, selecting colour schemes, and developing a consistent visual style. The course will cover brand messaging, teaching how to craft resonant taglines, slogans, and key messages. Attendees will gain insights into market research techniques to understand consumer behaviour and competitive landscapes.
In this training Workshop, we will cover:
- Brand Strategy
- Brand Identity
- Brand Messaging
- Digital Branding
- Brand Management
Who: This training will benefit SME teams, individual business owners and entrepreneurs who seek to build a strong and recognisable brand identity
Duration: 3 hours
Date: 9th October, 2024
Time: 2pm – 5pm
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
April McManus is an experienced social media strategist, content creator, and training provider, with a robust professional background in the industry spanning over 6 years. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies. April brings a great awareness of the need for strong consistent branding and the methods of communicating the brand across all channels.
For full details of this workshop course, view or download our brochure HERE
Workshop Date:
6th November 2024
Public Relations Workshop 1
Our PR Workshop is designed to equip you with essential PR skills and knowledge. This workshop comes in two parts and can be taken together or as individual training courses.
Public Relations Workshop 1.
Training begins with an introduction to Public Relations, where you’ll learn the definition and importance of PR, its critical role in modern organizations, and how it differs from marketing and advertising. Next, we discuss the ethics and best practices of PR, emphasizing the importance of adhering to professional standards, understanding legal considerations, and maintaining transparency and honesty in all communications. Finally, we’ll guide you through developing a robust PR strategy, covering how to set clear PR objectives, identify target audiences and choose the most effective PR tactics and channels
- Introduction to public relations
- Ethics and best practices
- Developing a PR Strategy
Who: This training will benefit those who wish to clearly understand the opportunities and challenges of communications and how to use it with marketing and advertising
Date: 6th November 2024
Time: 2pm – 5pm
Duration: 3 hours
Online Live Training Session
Fee: €149
*Discounted Fee: €99
* Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Two Workshop Package
€245 for 2 when part 1 and 2 are booked together
*Discounted Fee: €195
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
For full details of this workshop course, view or download the brochure Here.
Workshop Date:
16th November 2024
Public Relations Workshop 2
Part 2 of our Public Relations Workshop can be taken as a continuation of part 1 or as a standing alone training course.
Public Relations Workshop 2
Join us for the second part of our Public Relations Workshop, where we will focus on media relations, planning impactful events, and effectively managing crises. In this session, you will learn how to build and maintain strong relationships with journalists, craft and pitch compelling stories, and prepare for media interviews with confidence. We will also cover the essentials of planning and executing successful PR events that engage and captivate your audience. Additionally, you will gain crucial skills in crisis management, including how to identify potential crises, develop a comprehensive crisis communication plan, and respond swiftly and effectively to maintain your organization’s reputation.
Topics covered in Public Relations Workshop 2
Media Relations
Event Management
Crisis Communications
Who:
This training will benefit those who wish to acquire practical skills for media engagement, event organisation and crisis management.
Date: 16th November 2024
Time: 2pm – 5pm
Duration: 3 hours
Online Live Training Session
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Two Workshop Package
€245 for 2 when part 1 and 2 are booked together
*Discounted Fee: €195
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
For full details of this workshop course, view or download the brochure Here.
Workshop Date:
23rd October, 2024
Women in Leadership Part 1
Workshop 1: Building Strengths and Skills
Workshop 1 can be taken individually, or as part of a package with Workshop 2
There are many talented women driving the day to day running of businesses and organisations. This is challenging work that demands a lot from those involved and can take its toll on women in leadership or guidance positions. This training has been developed specifically for women, to equip them with the tools and skills required to meet the various challenges that they face. This interactive workshop will enable you to tease out your pain points and develop skills and strategies to address them. We will cover defining and establishing your place in an organisation. Identifying and leveraging your strengths while building resilience to face adversity and bounce back stronger.
Topics Covered
- Introduction to importance and challenges of women in leadership
- Defining and Establishing Your Place in an Organization
- Identifying and Leveraging Your Strengths
- Building Resilience
- Addressing Pain Points
Who: This course will benefit women working in leadership roles, those aspiring to contribute at C-Suite level, or women running their own business
Date: 23rd October, 2024.
Time: 2pm to 5pm
Duration: 3 hours
Online Live Training Session
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Two Workshop Package
€245 for 2 when part 1 and 2 are booked together
*Discounted Fee: €195
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Mary Curran works with the Centre for Professional & Personal Development. She has trained and coached Executives and Professionals on Communication Skills, NLP, Presentation Skills, Coaching, stress management, work/life balance, and Career Transition. A qualified coach and coach counsellor, Mary’s years of experience, knowledge and insights bring real value to her training.
For full details of this workshop course, view or download the brochure Here
Workshop Date:
30th October, 2024.
Women in Leadership Part 2
Workshop 2: Leading Teams
Workshop 2 can be taken individually, or as part of a package with Workshop 1
Part 2 of the workshop focuses on the key leadership skills required to motivate and mentor your team. It follows on from part one of our workshop and is designed to equip you with the essential skills and knowledge to lead your team with confidence and competence that you acquired in part 1 of your training. Throughout this session, we will explore key aspects of team leadership, including motivating teams, mentoring and coaching, and resolving conflicts. You will learn proven techniques for motivating your team, setting clear goals, and building a positive team culture. We examine the skills of mentoring, providing constructive feedback, and supporting your team members’ professional growth. We will cover effective communication strategies and conflict resolution techniques to help you manage and lead your team through any challenges.
Topics Covered
- Understanding Personality Types
- Motivating Teams and Team Development
- Coaching and Mentoring
- Conflict Resolution
- Effective Communication
- Evaluating Team Performance
Who: This course will give women skills in team leadership including motivating teams, coaching and resolving conflict.
Location: Online (Zoom)
Date: 30th October, 2024.
Time: 2pm – 5pm
Duration: 3 Hour Workshop
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Two Workshop Package
€245 for 2 when part 1 and 2 are booked together
*Discounted Fee: €195
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Mary Curran works with the Centre for Professional & Personal Development. She has trained and coached Executives and Professionals on Communication Skills, NLP, Presentation Skills, Coaching, stress management, work/life balance, and Career Transition. A qualified coach and coach counsellor, Mary’s years of experience, knowledge and insights bring real value to her training.
For full details of this workshop course, view or download the brochure Here.
Workshop Date:
16th October, 2024.
Political Advocacy
Every organisation finds itself, at some point, needing to influence national, regional or European policy for the greater good. To do that, they need to lobby. Ethical lobbying is an important part of the democratic process. By simply speaking to your local TD about an issue, you are lobbying.
Welcome to our training workshop on Political Advocacy. This workshop is designed to equip you with the essential tools, strategies, and knowledge to effectively influence public policy and legislative processes within a democratic framework.
Topics Covered
- Introduction to Political Advocacy
- Understand the Political Environment
- Identify your Issue and offer the Solution
- Advocacy Strategies and Tactics
- Legal and Ethical Considerations
- Campaign Planning and Management
- Communication Skills for Advocacy
- Building Relationships with Policymakers
- Challenges in Political Advocacy
- Engaging Volunteers and Community Members
Performance
Who: This course will will benefit those working within the NGO and charity sector and those whose organisations require political advocacy.
Location: Online (Zoom)
Date: 16 October, 2024.
Time: 2:00pm to 5:00pm
Duration: 3 Hour Workshop
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
Derek Mooney has over 30-years-experience in the public affairs sectors in Ireland, Northern Ireland and the EU. Derek served as a senior Irish government adviser for several years, including working on a number of national election campaigns. He has since worked as a public affairs consultant, advising a range of representative groups and major multi-nationals. Derek has devised and delivered effective public policy campaigns that resulted in significant changes to Irish and EU legislation.
For full details of this workshop course, view or download the brochure Here.
Workshop Date:
25th September 2024
Social Media Strategy
Whether you are working within an organisation, an SME or are an entrepreneur, social media marketing is the lifeline of your business. Connecting with your audience through social media engagement brings your business and your product or service directly to your customer. It is not enough to simply be on social media, you need a clearly defined strategy to ensure engagement and impact. Our social media strategy workshop will equip you with the skills to ensure tangible results. You will leave with a clear plan of action that can be implemented in your business to maximise the benefits of social media.
In this training Workshop, we will cover:
- Identifying and targeting your audience
- Which platform is right for you
- Platform and content strategy
- The benefits of influencer marketing and how to use it
- Paid advertising vs organic growth
We will guide you through:
- Implementation & Execution
- Monitoring & Evaluation
- Adjustment & Optimising
- Learning & Growth
Duration: 3 hour workshop
Dates: 25th September 2024
Time: 2pm – 5pm
Fee: €149
*Discounted Fee: €99
*Discount applies to online bookings made by recipients of our Ezine
The discount code is available at the checkout. Using the code confirms your registration to our ezine.
April McManus is an experienced social media strategist, content creator, and training provider, with a robust professional background in the industry spanning over 6 years. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies.
For full details of this workshop course, view or download brochure Here.
Workshop Date:
5th November 2024
Crisis Communication Strategy
Communications skills are never more important than when an organisation faces a crisis situation, an inevitability in any organisation. Whether major or minor, a mishandled crisis can cause lasting damage to an organisation’s reputation and credibility. The ability to manage and control crisis communication is a key skill for PR professionals. Our workshop will deliver these keys skills and equip those responsible for managing a crisis with the expertise to guide their organisation through and out of difficult times.
In this workshop we will cover:
- Understanding communications
- Crisis preparation
- Crisis response
- Post crisis evaluation
Who: This workshop will benefit any team member who is responsible for managing an organisations reputation and credibility through a crisis. Those charged with managing the flow of information within the organisation and externally to media/social media will also find this training invaluable.
Duration: 3 hour workshop
Dates: 5th November 2024
Time: 10am – 12pm
Fee: €149
*Discounted Fee: €99
*Discount available to recipients of our Ezine. Discount is not available on invoiced fees, only with registration and payment)
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
For full details of this workshop course, view or download our brochure Here.
Testimonials
