Facebook and Instagram for Business
A lot has certainly changed about Facebook since its creation in 2004. What started out as a website to find old friends has become an easy way to pass the …
A lot has certainly changed about Facebook since its creation in 2004. What started out as a website to find old friends has become an easy way to pass the …
In today’s world, owning a business without a strong online presence is nearly impossible. Communications professionals must not only keep up with several social media platforms, but also please mysterious …
No matter how much energy and careful planning you put into your business, crises are unavoidable. Communications professionals are well aware of this fact and should therefore prepare accordingly. Despite …
The list of reasons to start a blog is endless. For instance, you may want to promote your business, share your personal expertise or use it as an opportunity to …
Do you love listening to the radio, but think it isn’t an area for you? Think again. Audiences generally think that only people with exceptional talent and unique voices can …
Taking photos has never been as easy as it is today. As digital camera sales keep dropping, manufacturers are equipping their smartphones with increasingly high quality cameras. They have consequently …
As the world went into several lockdowns over the past year, many professionals had to reconsider the way they approached events. Under those circumstances, social functions with hundreds of attendees …
Did you know that lightweight portable video cameras have existed since 1888? George Eastman’s original Kodak Camera proves that being able to capture reality is a concern that humanity has …
If you are working in PR, media or communications, you are undoubtedly familiar with the world of advertising. You know how important promoting your business is for its financial success. …
The importance of photography in communications and marketing can’t be overstated. You’ve probably heard more than a few times that a picture is worth a thousand words. This is especially …
Being a good journalist is not something that can be improvised. Above all, you need to be full of resources and curiosity. What’s more, you also need to be an …
Maybe you have decided that the hurried rhythm of news reporting isn’t for you. Maybe you find the scope of blog writing too limiting for what you want to share. …
Nowadays, we all have access to an abundance of platforms on which to consume our news. For instance, some people like the visual aspect of television or the internet. On …
Despite consistently relying on communication, few people truly understand what working in public relations actually consists of. PR is a complex field, encompassing digital and traditional media, news and stories, …
In the world of public relations, working with journalists is key. And amongst all methods of communications to master, few are as important as the press release. If you have …
Whether you are a digital marketing expert, a media student or a public relations consultant, your job undoubtedly includes the use of more and more online tools. The Internet changes …
You feel like you’ve tried everything to make people care about what you say. You write blog posts, are active on social media and markedly invested in your industry’s latest …
Ethics in Journalism If you stumbled upon this course as a PR or communications professional, you might be wondering why ethics in journalism matter to you. Truthfully, having an understanding …