Facebook and Instagram for Business
A lot has certainly changed about Facebook since its creation in 2004. What started out as a website to find old friends has become an easy way to pass the …
Courses
A Beginner’s Guide to SEO
In today’s world, owning a business without a strong online presence is nearly impossible. Communications professionals must not only keep up with several social media platforms, but also please mysterious …
Crisis Communications
No matter how much energy and careful planning you put into your business, crises are unavoidable. Communications professionals are well aware of this fact and should therefore prepare accordingly. Despite …
Writing a Blog
The list of reasons to start a blog is endless. For instance, you may want to promote your business, share your personal expertise or use it as an opportunity to …
Voice Training For Radio
Do you love listening to the radio, but think it isn’t an area for you? Think again. Audiences generally think that only people with exceptional talent and unique voices can …
Smartphone Photography
Taking photos has never been as easy as it is today. As digital camera sales keep dropping, manufacturers are equipping their smartphones with increasingly high quality cameras. They have consequently …
Creating Amazing Events
As the world went into several lockdowns over the past year, many professionals had to reconsider the way they approached events. Under those circumstances, social functions with hundreds of attendees …
Smartphone Videography
Did you know that lightweight portable video cameras have existed since 1888? George Eastman’s original Kodak Camera proves that being able to capture reality is a concern that humanity has …
Seeking and Negotiating Sponsorship
If you are working in PR, media or communications, you are undoubtedly familiar with the world of advertising. You know how important promoting your business is for its financial success. …
Creating Great Photographs
The importance of photography in communications and marketing can’t be overstated. You’ve probably heard more than a few times that a picture is worth a thousand words. This is especially …
Journalistic Writing
Being a good journalist is not something that can be improvised. Above all, you need to be full of resources and curiosity. What’s more, you also need to be an …
Crafting Incredible Feature Articles
Maybe you have decided that the hurried rhythm of news reporting isn’t for you. Maybe you find the scope of blog writing too limiting for what you want to share. …
Smartphone Radio Journalism
Nowadays, we all have access to an abundance of platforms on which to consume our news. For instance, some people like the visual aspect of television or the internet. On …
Understanding Public Relations
Despite consistently relying on communication, few people truly understand what working in public relations actually consists of. PR is a complex field, encompassing digital and traditional media, news and stories, …
How To Write A Press Release
In the world of public relations, working with journalists is key. And amongst all methods of communications to master, few are as important as the press release. If you have …
Digital Marketing for PR
Whether you are a digital marketing expert, a media student or a public relations consultant, your job undoubtedly includes the use of more and more online tools. The Internet changes …
Making a Podcast
You feel like you’ve tried everything to make people care about what you say. You write blog posts, are active on social media and markedly invested in your industry’s latest …
Ethics in Journalism
Ethics in Journalism If you stumbled upon this course as a PR or communications professional, you might be wondering why ethics in journalism matter to you. Truthfully, having an understanding …